Another happy Fretish user
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Spark Joy by Kondoing Those Unused Orchestral Band Instruments

What’s the hottest trend these days? Tidying Up with Marie Kondo. And Fretish is all about hopping on trendy bandwagons – sharing economy, peer-to-peer, et al. Heck, trendiness is our jam.

It may be the dead of Winter, but Spring is just around the corner. And it’s never too early to start planning what to de-clutter in your annual Spring cleaning ritual.

Particularly for households with children about to leave for college (or graduate from college), soon-to-be empty nesters, there’s one big de-cluttering opportunity: orchestral band instruments that will never be played again. First, ask yourself this: does this string, woodwind or brass instrument spark joy? Whatever your answer, Fretish can help.

No Joy Sparked: Sell it! Join Fretish (it’s free). List the instrument for sale (also free). Set the price you want for the item. Set the fulfillment options (in-person pick up or include shipping). And then post the listing to your social media accounts like Facebook or Twitter to increase its visibility. You could also email the listing to the band director (or PTA) at your child’s old school and s/he could let the incoming class of students/parents know about the available instrument. Fretish handles the payment processing, so the payment will go directly to your bank account.

Major Sparking of Joy: Can’t bear parting with that instrument? Share it! You’ll continue to own the instrument, but you’ll be able to monetize your collection while giving another up and coming musician an opportunity to play/practice on it. Join Fretish (it’s free). List the instrument for rent (also free). Set the nightly rental rate you want for the item. You can also set the rental to be for several weeks or months at a time. Simply specify the terms you want in the instrument description field. Set the fulfillment options (we strongly recommend to only offer in-person pick up/drop off for instrument sharing). And then post the listing to your social media accounts like Facebook or Twitter to increase its visibility. You could also email the listing to the band director (or PTA) at your child’s old school and s/he could let the incoming class of students/parents know about the available instrument. Fretish handles the payment processing, so the payment will go directly to your bank account.

What are you waiting for? Get started now.

Aren’t sure what type of instrument to list? Any of these instrument types have a home on Fretish (along with a suggested monthly rental rate):

  • Flutes – $17 – $25/mo
  • Percussion – $13 – $40/mo
  • Mellophones – $50 – $60/mo
  • Clarinet – $17 – $60/mo
  • Trumpets – $19 – $50/mo
  • Flugelhorns – $36 – $46/mo
  • Saxophones – $36 – $70/mo
  • Trombones – $25 – $60/mo
  • Oboes – $33 – $90/mo
  • Tubas – $80 – $100/mo
  • Violins – $16 – $25/mo
  • Violas – $19 – $40/mo
  • Cellos – $38 – $80/mo
  • French Horns – $36 – $60/mo
  • Baritones – $40 – $60/mo
  • Euphoniums – $50 – $70/mo
  • Piccolos – $20 – $30/mo
  • Bass Clarinet – $60/mo
  • Alto Clarinets – $50/mo
  • Bell Kit – $29/mo
The Verdict on Sharing Gear Through Fretish
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Case Closed – Sharing Gear Beats Borrowing Gear

A recent piece titled The 7 Laws of Borrowing Gear From Other Musicians was posted to the Reverb Blog.  The vast majority of comments to the blog post were some variation of Nigel Tufnel’s “don’t touch it” reaction in This Is Spinal Tap.  Very few saw the need or had interest in letting other musicians borrow their gear.

The post began with an anecdote of guitarist Larry Carlton showing up for a UK gig and his amplifier not arriving.  Yikes, stressful.  Larry called on his social media followers to let him borrow an amp for the night.

As it turns out, for touring musicians, this is not an uncommon issue.  Two years ago in the summer of 2017, Dweezil Zappa had the head stock of his Gibson SG (in)conveniently removed by the baggage carrying staff of American Eagle Airlines while on tour.  Total suckfest.  But, Dweezil made lemonade out of the lemons that life handed to him.  On Instagram, he listed the next three cities of his tour and asked for fans to let him play their guitars for those remaining shows.  His followers responded with dozen of offers – deepening his connection with the Zappa fan base while giving him something to play on stage.

So, the need for temporarily using other musician’s gear is real and ongoing.  Plus, it can produce win-win outcomes.  Fans get to hear their music and artists get to perform (and presumably get paid).

On the whole, most of the Reverb suggestions were well-reasoned and prudent, especially in the context of borrowing an instrument.  But, what if the model for instrument consumption was about “sharing” (aka renting) – just like exists for homes (e.g., Airbnb) or automobiles (e.g. Uber or ZipCar)?  If sharing was the context, like the instruments listed on Fretish, then some of the laws in this blog post would need an update, as I detail below.

The writer, Rich Maloof, started with “Be selective” as the first law, by which he meant don’t borrow expensive gear.  Well, when you’re on a sharing platform, you should be selective based on what you need to play, not on the value of the instrument.  Why?  Because the value of the instrument is going to be reflected in the price you’ll pay in order to use it.  On Fretish, people who make their instruments available for sharing set their own price.  Generally, this results in higher quality instruments costing more for a sharing (rental) period.  So, a Martin OM-28v would cost nearly $55/night while a Yamaha acoustic would be $10/night.

Because you’re paying someone to play their instrument in a sharing context, then the law to “Acknowledge graciously” is somewhat moot.  Yes, by all means thank the instrument owner for letting you use their gear.  But, you won’t need to buy an extra pack of strings or buy someone cup cakes as a way of paying them back.  You’ve already paid them – with money (which has been done online by Fretish as the payment processor).

The last revision to the “7 Laws” blog post pertains to Rich’s final suggestion, in which he offers two options one could take if a borrower were to damage a musical instrument.  Option B, he says, is that they should flee the country.  NO.  There are not two options – whether you are borrowing or sharing!  There is only one option: You make the instrument owner completely whole.  Because payment information is captured up front from a renter on Fretish, the ability to make the instrument owner whole is fast.  Thankfully, since Fretish launched in 2017, all transactions on the platform have been positively rated and reviewed, with no instruments damaged, lost or stolen.

This court is adjourned.

Uncategorized

New Year, New Pilot with B&G Guitars

As 2019 begins, we’re excited to announce a new pilot. Fretish has partnered with B&G Guitars to share their hand-crafted electric guitars with musicians in key cities throughout the United States. If you’re a guitarist, then you’ve probably seen B&G Guitars demo’d on YouTube by Guitar, Guitarist and TonePedia. But, have you been fortunate enough to actually play one of these custom built masterpieces? Because B&Gs are not mass produced, you may be challenged to find one in stock at your local guitar shop. To fill the gaps, Fretish has leveraged its network of recording studios and individual collectors to make key models available.

We currently have four B&G models available for musicians to “try before you buy” in Austin, Boston and New York City.

  1. Austin – Little Sister Private Build in Tobacco Burst Finish
  2. Boston – Little Sister Crossroads with Cut Away
  3. Boston – Little Sister Private Build in Tobacco Burst Finish
  4. NYC – Little Sister Private Build in Lemon Burst Finish

Take these guitars home. Plug them into your own rig. Explore the different pickup and tone combinations. Avoid the audio pollution of a big box retailer. And, if you decide you want to make a custom order for yourself, head to B&G’s website to submit a request. Or, if the guitar you’re playing is the guitar of your dreams, let us know and we’ll sell it to you directly (less the cost of renting the guitar).

How To

How To: Find Cool Guitars and Gear for Rent in Locations Beyond New England

A big challenge faced by new marketplaces – like Fretish – is to generate sufficient “supply”, so when consumers arrive at the site they actually have stuff to consider renting or buying.  Supply, in the case of Fretish, equals musical instruments – very nice guitars, basses, amps and more.  Fretish started in the summer of 2017 in Boston, Massachusetts.  And as you would expect, the instruments listed and the visitors to the site are primarily from New England.

We are now faced with an interesting problem – a good problem, really – which is that people from around the world are learning about the first peer-to-peer music instrument rental marketplace.  They want to play cool guitars and gear in the comfort of their own homes – whether that’s in Chicago or the UK, France and New Zealand.  However, they don’t see gear listed in these areas (yet).

So, how to address this challenge?  Increasing the amount of advertising is the most obvious answer.  And that is something we plan to do in the months ahead.  But, to really grow an audience on a sustainable, global level, there needs to be a groundswell of positive word of mouth by musicians.  “Hey, you’ve got to check this out” resonates more when it’s coming from a peer (or multiple peers) than from some TV ad running on the Olympics.

Below are some ways to help grow supply on Fretish.

  1. Tell Your Friends About Fretish – In person and via email*
  2. Contact people who have listed cool instruments (ones that you are interested in playing) on sites like Craigslist – especially, people who have described in their listing that they really don’t want to sell their instrument but need money.  Ask them if they would consider renting the instrument to you through Fretish.  Explain that they can A) join Fretish for free, B) list for free and C) keep the instrument and make money by renting it out.
  3. Follow Fretish on FB/Twitter/IG
  4. Forward the Fretish How It Works video to fellow musicians
  5. Forward the Fretish for Guitar Builders video to luthiers you know
  6. Visit Fretish.com
  7. Like and Tweet Instruments on Fretish to grow visibility on social networks
  8. Register with Fretish (it’s free).
  9. List an instrument for rent.  It’s free too.  Plus, when your peers see that you’ve listed gear, then they will follow suit.
  10. List an instrument for sale.  Ditto.

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* This pre-drafted email below could be used to describe Fretish to your musician friends.  Make sure to BCC all of the people you are sending this to (for privacy and common email etiquette).  And feel free to adjust to your own “voice”.

Proposed subject and body copy:

Subject: Sharing new musical community/marketplace called Fretish.

Body:
Hello.

I’m writing to pass along information on a new guitar community and marketplace that I think you might appreciate.

I recently discovered a peer-to-peer guitar rental marketplace called Fretish at http://fretish.com. It’s a bit like Airbnb, but instead of renting out your extra bedroom or guesthouse, you can list that extra guitar from your collection that regularly goes unplayed. In fact, with the extra cash earned by renting out some of your gear through Fretish, you could add to your guitar collection. You also have the option to list your instruments for sale.

There’s no cost to join Fretish. There’s no cost to post an instrument for rent or sale. You set the price for renting your instrument. You can set dates when your instrument is not available for rent. And you can define the terms of who you will rent to (example: must be smoke-free, climate controlled environment; rental provided only under supervision, etc.). How does Fretish make money? All transactions made through the site have an 11% processing fee, similar to how a consignment shop works.

So, how is Fretish a community? Music brings people together. And that’s what Fretish strives to do. Fretish is a community of, by and for musicians. It is built upon the principles of respect, honesty, encouragement, trust and discovery.

For more details, visit https://fretish.com/en/infos/how_to_use.  Or, watch this How It Works video.  Have additional questions?  You can write to Sam T, founder of Fretish, with questions here: https://fretish.com/user_feedbacks/new.

Thanks,
[Sender Name]

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Finally, the more Fretish knows about where you are located and the type of gear you are interested in playing, the better we can target our marketing efforts.  So, if you have the time and interest, please consider following these additional steps:

  1. Contact us – https://fretish.com/user_feedbacks/new
  2. Tell us:
  • Where you live
  • Which music-oriented YouTube Channels you subscribe to
  • Which music-oriented Facebook/Twitter/Instagram accounts you follow
  • The names of any off or online publications you regularly read/watch/listen to