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New Rule: Fretish Listings Require an Image and Copy

Being the first music instrument sharing platform is a little like being part of the Apollo space program.  You are blazing new trails.  Using the best information and systems available in the 1960s, the Apollo astronauts achieved the incredible goal of landing on the moon.  But, they also had to learn on the fly and make rapid changes along the way.  When the Apollo 13 mission suffered a near catastrophic blowout, they had to come up with a completely new approach in order to return safely home to Earth.  And while, thankfully, Fretish hasn’t suffered a blowout, we do want to make continual improvements to the service so that guitar players and instrument owners have the best possible experience.  So, with this preamble to provide some context, today we are announcing new rules for posting instruments for rent or sale on the platform.

Starting on March 27, 2018, all new instruments listed on Fretish will be required to contain the following elements:

  • At least 1 quality photograph of the item which is being offered for rent or sale.
  • A minimum of 10 words to adequately describe the item being offered for rent or sale.
  • Completed set up of payment options – either through Stripe or PayPal – so that prospective renters can submit a rental request and you can get paid.

These are just the minimum requirements.  It is in an owner’s interest to provide robust descriptions of their instruments.  Multiple photographs are better than one.  A full set of specifications is preferable to ten words describing an item.  By following these best practices, you’ll get more:

  • People viewing your listing on the homepage or in search results
  • Clicks to view the instrument details page
  • Transaction requests and, thus, money paid to you

What happens to older listings which do not have all of the above requirements?

These owners will be individually contacted by Fretish and asked to update their listings.  Because these minimum requirements were not explicitly spelled out at the time of their instruments being posted, they will be allowed to keep their listings up.  However, to restate the obvious, with sub-optimal listings, they are unlikely to get:

  • Clicks to their instrument details page(s)
  • Rental requests
  • Paid

What happens to new listings (after March 27, 2018) which do not meet the minimum requirements?

These owners will be contacted letting them know updates are necessary and must be carried out within 24 – 48 hours.  If the required elements are not in place after being contacted, the listing will be “closed”.  The owner can go back and relist a “closed” post once the required elements are added.

Have further questions or want to inquire about something completely different?  Drop us a note here.

 

How To

How To: Photograph Guitars

In the 1989 movie Drugstore Cowboy, the protagonist Bob (played by Matt Dillon), is a superstitious man with a bad drug habit.  Bob’s perception about how lucky he is at any given time drives his decision on whether to score drugs.  If Bob feels lucky, he successfully acquires more drugs.  He’s happy.

But, things can change quickly.  When Bob gets a bad sign, he takes a self-imposed hiatus from getting drugs.  No drugs = unhappy Bob.

What constitutes a bad sign?  The first omen occurred when Bob was watching TV – a number of dog food commercials appeared, all in a row.  That was a sign.  He informed his crew that there would be no more attempts to procure drugs for a month.  Not seeing any logic behind that decision, Bob’s crew asks if there are any other bad omens they should be aware of.  “Hats”, Bob replies, “if I ever see a hat on a bed in this house, you’ll never see me again.” Why a hat, they ask?  “Cause that’s just the way it is.”

Well, not long after this warning from Bob – spoiler alert!! – someone places a hat on a bed and things indeed go horribly wrong.

And at this point, you may be asking yourself, why is a blog post titled “How to Photograph Guitars” going on at length about Drugstore Cowboy and hats on beds?  Because, dear reader, if there is only one thing you take away from this post, it is this: NEVER PHOTOGRAPH A GUITAR ON A BED.  Not even if you’re Annie Leibovitz.  No good can ever come from a picture of a guitar on a bed.  It’s not aesthetically pleasing.  (9 times out of 10 you probably haven’t even made the bed.)  It’s lazy.  It will guarantee that no one will rent or purchase your instrument.  Why?  Cause that’s just the way it is.

Now here are some other tips for shooting decent pictures of your guitar:

General Setting

An uncluttered, simple background is best.  Are there any loose papers, food or clothing visible anywhere in the frame of the image?  If the answer is yes, delete the photo, remove all the background “noise” and re-shoot the picture.

Lighting

Type: Natural light, particularly during the “golden hours” of early morning or late afternoon, produces a warm glow that is ideal.  Normally, you don’t want your instrument in direct sunlight.  Using indirect, natural light during the “golden hours” makes just about anything look great.

Origination source: Regardless of the type of light being used, the origination or source of light should be coming from behind the camera, and hitting the surface of the instrument which is being photographed.  So, as a general rule, don’t take a picture of your guitar when it is in front of a window.

Example (bad): Lighting from behind an instrument

IMG_3370

Example (good): Lighting from in front of (or from the side) an instrument

IMG_3371

Distance/Range

Medium range to close up shots are the two best options.

Medium:

A medium distance is approximately 7 to 10 feet from the guitar.  This shot will provide a full view of the guitar from the top of the head stock to the bottom of the instrument.  It sets the context of everything.

Close up:

A close up distance can be anywhere from 2 feet to 2 inches from the guitar.  These shots are designed to zero in on specific parts of the guitar – the body, the head stock, the grain of the fretboard, etc.  Close ups can serve many purposes.  They can highlight details that are unique and aesthetically pleasing.  They can also show known issues with the finish or hardware.  It is always best to capture these imperfections and include them very prominently in your listing because you don’t want to mislead a potential renter or buyer.  You will get a negative reviews if you don’t.  You will get unhappy messages.  You will get requests for refunds.  Just save everyone the hassle – visually capture and share all of the known blemishes up front.

Focus

Is the picture of the guitar you have just taken in focus?

  • If yes, proceed to the next section.
  • If no, are you Annie Leibovitz?
    • If yes, then you probably have a good reason for taking the picture.  Carry on.
    • If no, then delete the photo and re-shoot the picture.

Parts of the instrument to photograph

At minimum, you should take the following shots:

  • Front of guitar – full length, head to toe
  • Back of guitar – full length, head to toe

And give serious consideration to adding these as well:

  • Front of body – close up
  • Back of body – close up
  • Front of neck/fretboard – medium or close up
  • Back of neck – medium or close up
  • Front of head stock – close up
  • Back of head stock – close up

Angles

Shooting straight on is the safest approach.  There is room for experimentation here, but if you review your photographs and notice that all of your “experimental” shots are only pointing down (e.g. the camera is pointing at a 45 degree angle from above the instrument), or only pointing up, then you should probably mix up the approach.

Example – Straight On

IMG_3355

Example – Down

IMG_3379

These are just some of the most obvious suggestions for how to photograph guitars.  For more detailed and expert advice on photographing guitars, here are some additional resources:

Gary’s Classic Guitars – https://www.garysguitars.com/advanced-techniques-photographing-vintage-guitars

Digital Photography Review – https://www.dpreview.com/forums/thread/3860366

Annie Leibovitz’s Masterclass – https://www.masterclass.com/classes/annie-leibovitz-teaches-photography