A big challenge faced by new marketplaces – like Fretish – is to generate sufficient “supply”, so when consumers arrive at the site they actually have stuff to consider renting or buying. Supply, in the case of Fretish, equals musical instruments – very nice guitars, basses, amps and more. Fretish started in the summer of 2017 in Boston, Massachusetts. And as you would expect, the instruments listed and the visitors to the site are primarily from New England.
We are now faced with an interesting problem – a good problem, really – which is that people from around the world are learning about the first peer-to-peer music instrument rental marketplace. They want to play cool guitars and gear in the comfort of their own homes – whether that’s in Chicago or the UK, France and New Zealand. However, they don’t see gear listed in these areas (yet).
So, how to address this challenge? Increasing the amount of advertising is the most obvious answer. And that is something we plan to do in the months ahead. But, to really grow an audience on a sustainable, global level, there needs to be a groundswell of positive word of mouth by musicians. “Hey, you’ve got to check this out” resonates more when it’s coming from a peer (or multiple peers) than from some TV ad running on the Olympics.
Below are some ways to help grow supply on Fretish.
- Tell Your Friends About Fretish – In person and via email*
- Contact people who have listed cool instruments (ones that you are interested in playing) on sites like Craigslist – especially, people who have described in their listing that they really don’t want to sell their instrument but need money. Ask them if they would consider renting the instrument to you through Fretish. Explain that they can A) join Fretish for free, B) list for free and C) keep the instrument and make money by renting it out.
- Follow Fretish on FB/Twitter/IG
- Forward the Fretish How It Works video to fellow musicians
- Forward the Fretish for Guitar Builders video to luthiers you know
- Visit Fretish.com
- Like and Tweet Instruments on Fretish to grow visibility on social networks
- Register with Fretish (it’s free).
- List an instrument for rent. It’s free too. Plus, when your peers see that you’ve listed gear, then they will follow suit.
- List an instrument for sale. Ditto.
* This pre-drafted email below could be used to describe Fretish to your musician friends. Make sure to BCC all of the people you are sending this to (for privacy and common email etiquette). And feel free to adjust to your own “voice”.
Proposed subject and body copy:
Subject: Sharing new musical community/marketplace called Fretish.
I’m writing to pass along information on a new guitar community and marketplace that I think you might appreciate.
I recently discovered a peer-to-peer guitar rental marketplace called Fretish at http://fretish.com. It’s a bit like Airbnb, but instead of renting out your extra bedroom or guesthouse, you can list that extra guitar from your collection that regularly goes unplayed. In fact, with the extra cash earned by renting out some of your gear through Fretish, you could add to your guitar collection. You also have the option to list your instruments for sale.
There’s no cost to join Fretish. There’s no cost to post an instrument for rent or sale. You set the price for renting your instrument. You can set dates when your instrument is not available for rent. And you can define the terms of who you will rent to (example: must be smoke-free, climate controlled environment; rental provided only under supervision, etc.). How does Fretish make money? All transactions made through the site have an 11% processing fee, similar to how a consignment shop works.
So, how is Fretish a community? Music brings people together. And that’s what Fretish strives to do. Fretish is a community of, by and for musicians. It is built upon the principles of respect, honesty, encouragement, trust and discovery.
For more details, visit https://fretish.com/en/infos/how_to_use. Or, watch this How It Works video. Have additional questions? You can write to Sam T, founder of Fretish, with questions here: https://fretish.com/user_feedbacks/new.
Finally, the more Fretish knows about where you are located and the type of gear you are interested in playing, the better we can target our marketing efforts. So, if you have the time and interest, please consider following these additional steps:
- Contact us – https://fretish.com/user_feedbacks/new
- Tell us:
- Where you live
- Which music-oriented YouTube Channels you subscribe to
- Which music-oriented Facebook/Twitter/Instagram accounts you follow
- The names of any off or online publications you regularly read/watch/listen to