Uncategorized

New Rule: Fretish Listings Require an Image and Copy

Being the first music instrument sharing platform is a little like being part of the Apollo space program.  You are blazing new trails.  Using the best information and systems available in the 1960s, the Apollo astronauts achieved the incredible goal of landing on the moon.  But, they also had to learn on the fly and make rapid changes along the way.  When the Apollo 13 mission suffered a near catastrophic blowout, they had to come up with a completely new approach in order to return safely home to Earth.  And while, thankfully, Fretish hasn’t suffered a blowout, we do want to make continual improvements to the service so that guitar players and instrument owners have the best possible experience.  So, with this preamble to provide some context, today we are announcing new rules for posting instruments for rent or sale on the platform.

Starting on March 27, 2018, all new instruments listed on Fretish will be required to contain the following elements:

  • At least 1 quality photograph of the item which is being offered for rent or sale.
  • A minimum of 10 words to adequately describe the item being offered for rent or sale.
  • Completed set up of payment options – either through Stripe or PayPal – so that prospective renters can submit a rental request and you can get paid.

These are just the minimum requirements.  It is in an owner’s interest to provide robust descriptions of their instruments.  Multiple photographs are better than one.  A full set of specifications is preferable to ten words describing an item.  By following these best practices, you’ll get more:

  • People viewing your listing on the homepage or in search results
  • Clicks to view the instrument details page
  • Transaction requests and, thus, money paid to you

What happens to older listings which do not have all of the above requirements?

These owners will be individually contacted by Fretish and asked to update their listings.  Because these minimum requirements were not explicitly spelled out at the time of their instruments being posted, they will be allowed to keep their listings up.  However, to restate the obvious, with sub-optimal listings, they are unlikely to get:

  • Clicks to their instrument details page(s)
  • Rental requests
  • Paid

What happens to new listings (after March 27, 2018) which do not meet the minimum requirements?

These owners will be contacted letting them know updates are necessary and must be carried out within 24 – 48 hours.  If the required elements are not in place after being contacted, the listing will be “closed”.  The owner can go back and relist a “closed” post once the required elements are added.

Have further questions or want to inquire about something completely different?  Drop us a note here.

 

How To

How To: Set Up a Really Good Listing

You’ve heard about Fretish.  You’ve visited the site.  You’ve joined (it is free).  And now you’ve decided to list one of your musical instruments (which is also free).  So far, so good.

But, how do you maximize the quality of your listing to get the most clicks on the Rent button?  Here are some tips:

  1. List one instrument per post.  Highlighting your entire collection, or even just two pieces of gear, in a single listing is a recipe for confusion and dissatisfaction.  It’s also true that consumer response drops dramatically when people are given a choice between multiple items to pick from versus a single item.
  2. Before photographing your instrument, clean it.  Does it have finger prints on the body?  Give it a quick wipe with a cloth.  Are there any broken strings?  Replace them with new strings.  If it looks like you take good care of your gear, then other people will feel compelled to take good care of it.
  3. Post multiple high quality pictures of the instrument being offered.  Show the front of the guitar, the back of the guitar, the body, the neck, the head stock.  A separate blog post will go into greater detail on what constitutes “high quality”, but here’s a quick rule of thumb: If a picture is blurry, dark or shot from 10+ feet from your instrument, then it’s not a high quality picture.  And, as a general rule, don’t use manufacturer or stock images of your instrument.
  4. Write a succinct, accurate title.  This will typically include the year the instrument was made, the brand, the model, the country of origination and any distinctive upgrades or accessories. For example: 2018 Fender American Professional Series Telecaster with Bigsby.  The finish of the instrument (blonde, sunburst, etc.) can, of course, be included.  But, if you have decent pictures, including the finish in the title may be redundant.
  5. Describe the guitar with facts and relevant anecdotes.  What type of wood is the body made from?  What type of wood is the neck?  The fretboard?  What type of pick ups does the instrument have?  How many settings on the pick up selector switch?  Are there any mechanical or aesthetic issues with the instrument?  Be honest.  Potential renters really need to know these things.  Then, there is information that isn’t critical to know, but may draw the reader in, such as: When did you buy the guitar?  Are you the original owner?  Do you take any special care when storing the instrument?
  6. Embed a YouTube video of you playing the instrument.
  7. Don’t be afraid to detail the conditions of who you will or will not rent to.  Don’t want your instrument to be played at a gig?  Say so.  Don’t want your instrument in the home of a smoker?  Say so.  Set clear guidelines of your expectations as an owner about how and where your instrument should be played.
  8. Set a price.  The price you set for your instrument will have an obvious impact on a person’s willingness to rent.  There are many ways to approach this, so let’s tackle this topic in greater detail in a future blog post.
  9. Provide a specific, accurate pick up/drop off location.  When renting out an instrument through Fretish, it is strongly encouraged to fulfill orders through in-person pick up and drop off only.  Shipping instruments for short term rent can be costly and have other unintended consequences.  The pick up/drop off location you choose is entirely up to you.  Most people select a safe, public venue (e.g., Public Library, Police Station, etc.) for their pick up/drop off location.  Sometimes exact locations are not provided as part of a listing.  This approach has downsides.  For example, when people conduct a search by city or town (and you haven’t provided an accurate or specific pick up location), your instrument may not appear in the search results.
  10. Share your fabulous new listing to your social media accounts.  Let your network know you have gear to rent.