The Verdict on Sharing Gear Through Fretish
Uncategorized

Case Closed – Sharing Gear Beats Borrowing Gear

A recent piece titled The 7 Laws of Borrowing Gear From Other Musicians was posted to the Reverb Blog.  The vast majority of comments to the blog post were some variation of Nigel Tufnel’s “don’t touch it” reaction in This Is Spinal Tap.  Very few saw the need or had interest in letting other musicians borrow their gear.

The post began with an anecdote of guitarist Larry Carlton showing up for a UK gig and his amplifier not arriving.  Yikes, stressful.  Larry called on his social media followers to let him borrow an amp for the night.

As it turns out, for touring musicians, this is not an uncommon issue.  Two years ago in the summer of 2017, Dweezil Zappa had the head stock of his Gibson SG (in)conveniently removed by the baggage carrying staff of American Eagle Airlines while on tour.  Total suckfest.  But, Dweezil made lemonade out of the lemons that life handed to him.  On Instagram, he listed the next three cities of his tour and asked for fans to let him play their guitars for those remaining shows.  His followers responded with dozen of offers – deepening his connection with the Zappa fan base while giving him something to play on stage.

So, the need for temporarily using other musician’s gear is real and ongoing.  Plus, it can produce win-win outcomes.  Fans get to hear their music and artists get to perform (and presumably get paid).

On the whole, most of the Reverb suggestions were well-reasoned and prudent, especially in the context of borrowing an instrument.  But, what if the model for instrument consumption was about “sharing” (aka renting) – just like exists for homes (e.g., Airbnb) or automobiles (e.g. Uber or ZipCar)?  If sharing was the context, like the instruments listed on Fretish, then some of the laws in this blog post would need an update, as I detail below.

The writer, Rich Maloof, started with “Be selective” as the first law, by which he meant don’t borrow expensive gear.  Well, when you’re on a sharing platform, you should be selective based on what you need to play, not on the value of the instrument.  Why?  Because the value of the instrument is going to be reflected in the price you’ll pay in order to use it.  On Fretish, people who make their instruments available for sharing set their own price.  Generally, this results in higher quality instruments costing more for a sharing (rental) period.  So, a Martin OM-28v would cost nearly $55/night while a Yamaha acoustic would be $10/night.

Because you’re paying someone to play their instrument in a sharing context, then the law to “Acknowledge graciously” is somewhat moot.  Yes, by all means thank the instrument owner for letting you use their gear.  But, you won’t need to buy an extra pack of strings or buy someone cup cakes as a way of paying them back.  You’ve already paid them – with money (which has been done online by Fretish as the payment processor).

The last revision to the “7 Laws” blog post pertains to Rich’s final suggestion, in which he offers two options one could take if a borrower were to damage a musical instrument.  Option B, he says, is that they should flee the country.  NO.  There are not two options – whether you are borrowing or sharing!  There is only one option: You make the instrument owner completely whole.  Because payment information is captured up front from a renter on Fretish, the ability to make the instrument owner whole is fast.  Thankfully, since Fretish launched in 2017, all transactions on the platform have been positively rated and reviewed, with no instruments damaged, lost or stolen.

This court is adjourned.

Uncategorized

New Year, New Pilot with B&G Guitars

As 2019 begins, we’re excited to announce a new pilot. Fretish has partnered with B&G Guitars to share their hand-crafted electric guitars with musicians in key cities throughout the United States. If you’re a guitarist, then you’ve probably seen B&G Guitars demo’d on YouTube by Guitar, Guitarist and TonePedia. But, have you been fortunate enough to actually play one of these custom built masterpieces? Because B&Gs are not mass produced, you may be challenged to find one in stock at your local guitar shop. To fill the gaps, Fretish has leveraged its network of recording studios and individual collectors to make key models available.

We currently have four B&G models available for musicians to “try before you buy” in Austin, Boston and New York City.

  1. Austin – Little Sister Private Build in Tobacco Burst Finish
  2. Boston – Little Sister Crossroads with Cut Away
  3. Boston – Little Sister Private Build in Tobacco Burst Finish
  4. NYC – Little Sister Private Build in Lemon Burst Finish

Take these guitars home. Plug them into your own rig. Explore the different pickup and tone combinations. Avoid the audio pollution of a big box retailer. And, if you decide you want to make a custom order for yourself, head to B&G’s website to submit a request. Or, if the guitar you’re playing is the guitar of your dreams, let us know and we’ll sell it to you directly (less the cost of renting the guitar).

Uncategorized

Going to 2019 NAMM? Let’s connect!

Fretish will be at Winter NAMM this year from Thursday, January 24 through Saturday, January 26.  This will be our first time attending the trade show.  We will not have a booth.

However, we’d love to connect with you – especially if you are an:

  • Instrument manufacturer
  • Music retailer
  • Orchestral instrument rental company (strings, woodwinds, brass)
  • Music instructor
  • Instrument collector
  • Social media “influencer”
  • Journalist, blogger or well-connected person in the music space

Fretish has a lot planned for 2019 and we believe there are a variety of mutually beneficial ways we can work together.  So, leave a message below, send me a tweet or old fashioned email if you’d like to meet up.

Uncategorized

Visit the Fretish Booth at the 2018 Artisan Guitar Show April 13 – 15 in Harrisburg, PA

Fretish is proud to be a sponsor of the 2018 Artisan Guitar Show which is being held in Harrisburg, PA this Friday April 13 through Sunday April 15.  It’s a one-of-a-kind event featuring the finest handcrafted guitars ever produced, the visionary luthiers who created these instruments and musicians from all around the globe.  Come join us!

Details:

https://artisanguitarshow.com/

Uncategorized

New Rule: Fretish Listings Require an Image and Copy

Being the first music instrument sharing platform is a little like being part of the Apollo space program.  You are blazing new trails.  Using the best information and systems available in the 1960s, the Apollo astronauts achieved the incredible goal of landing on the moon.  But, they also had to learn on the fly and make rapid changes along the way.  When the Apollo 13 mission suffered a near catastrophic blowout, they had to come up with a completely new approach in order to return safely home to Earth.  And while, thankfully, Fretish hasn’t suffered a blowout, we do want to make continual improvements to the service so that guitar players and instrument owners have the best possible experience.  So, with this preamble to provide some context, today we are announcing new rules for posting instruments for rent or sale on the platform.

Starting on March 27, 2018, all new instruments listed on Fretish will be required to contain the following elements:

  • At least 1 quality photograph of the item which is being offered for rent or sale.
  • A minimum of 10 words to adequately describe the item being offered for rent or sale.
  • Completed set up of payment options – either through Stripe or PayPal – so that prospective renters can submit a rental request and you can get paid.

These are just the minimum requirements.  It is in an owner’s interest to provide robust descriptions of their instruments.  Multiple photographs are better than one.  A full set of specifications is preferable to ten words describing an item.  By following these best practices, you’ll get more:

  • People viewing your listing on the homepage or in search results
  • Clicks to view the instrument details page
  • Transaction requests and, thus, money paid to you

What happens to older listings which do not have all of the above requirements?

These owners will be individually contacted by Fretish and asked to update their listings.  Because these minimum requirements were not explicitly spelled out at the time of their instruments being posted, they will be allowed to keep their listings up.  However, to restate the obvious, with sub-optimal listings, they are unlikely to get:

  • Clicks to their instrument details page(s)
  • Rental requests
  • Paid

What happens to new listings (after March 27, 2018) which do not meet the minimum requirements?

These owners will be contacted letting them know updates are necessary and must be carried out within 24 – 48 hours.  If the required elements are not in place after being contacted, the listing will be “closed”.  The owner can go back and relist a “closed” post once the required elements are added.

Have further questions or want to inquire about something completely different?  Drop us a note here.

 

Uncategorized

Art & Soul Exhibition at Mosesian Center for the Arts March 22 – May 18

Fretish is proud to be on the Host Committee for the exhibition “Art & Soul – Art inspired by music” at the Dorothy and Charles Mosesian Center for the Arts.  The opening reception is Friday, March 23, from 6p – 8p.  Come join us!

Opening Reception Details:

http://www.mosesianarts.org/events/art-and-soul-exhibition-opening-reception

Exhibition Page:

http://www.mosesianarts.org/exhibitions/art-and-soul

How To

How To: Photograph Guitars

In the 1989 movie Drugstore Cowboy, the protagonist Bob (played by Matt Dillon), is a superstitious man with a bad drug habit.  Bob’s perception about how lucky he is at any given time drives his decision on whether to score drugs.  If Bob feels lucky, he successfully acquires more drugs.  He’s happy.

But, things can change quickly.  When Bob gets a bad sign, he takes a self-imposed hiatus from getting drugs.  No drugs = unhappy Bob.

What constitutes a bad sign?  The first omen occurred when Bob was watching TV – a number of dog food commercials appeared, all in a row.  That was a sign.  He informed his crew that there would be no more attempts to procure drugs for a month.  Not seeing any logic behind that decision, Bob’s crew asks if there are any other bad omens they should be aware of.  “Hats”, Bob replies, “if I ever see a hat on a bed in this house, you’ll never see me again.” Why a hat, they ask?  “Cause that’s just the way it is.”

Well, not long after this warning from Bob – spoiler alert!! – someone places a hat on a bed and things indeed go horribly wrong.

And at this point, you may be asking yourself, why is a blog post titled “How to Photograph Guitars” going on at length about Drugstore Cowboy and hats on beds?  Because, dear reader, if there is only one thing you take away from this post, it is this: NEVER PHOTOGRAPH A GUITAR ON A BED.  Not even if you’re Annie Leibovitz.  No good can ever come from a picture of a guitar on a bed.  It’s not aesthetically pleasing.  (9 times out of 10 you probably haven’t even made the bed.)  It’s lazy.  It will guarantee that no one will rent or purchase your instrument.  Why?  Cause that’s just the way it is.

Now here are some other tips for shooting decent pictures of your guitar:

General Setting

An uncluttered, simple background is best.  Are there any loose papers, food or clothing visible anywhere in the frame of the image?  If the answer is yes, delete the photo, remove all the background “noise” and re-shoot the picture.

Lighting

Type: Natural light, particularly during the “golden hours” of early morning or late afternoon, produces a warm glow that is ideal.  Normally, you don’t want your instrument in direct sunlight.  Using indirect, natural light during the “golden hours” makes just about anything look great.

Origination source: Regardless of the type of light being used, the origination or source of light should be coming from behind the camera, and hitting the surface of the instrument which is being photographed.  So, as a general rule, don’t take a picture of your guitar when it is in front of a window.

Example (bad): Lighting from behind an instrument

IMG_3370

Example (good): Lighting from in front of (or from the side) an instrument

IMG_3371

Distance/Range

Medium range to close up shots are the two best options.

Medium:

A medium distance is approximately 7 to 10 feet from the guitar.  This shot will provide a full view of the guitar from the top of the head stock to the bottom of the instrument.  It sets the context of everything.

Close up:

A close up distance can be anywhere from 2 feet to 2 inches from the guitar.  These shots are designed to zero in on specific parts of the guitar – the body, the head stock, the grain of the fretboard, etc.  Close ups can serve many purposes.  They can highlight details that are unique and aesthetically pleasing.  They can also show known issues with the finish or hardware.  It is always best to capture these imperfections and include them very prominently in your listing because you don’t want to mislead a potential renter or buyer.  You will get a negative reviews if you don’t.  You will get unhappy messages.  You will get requests for refunds.  Just save everyone the hassle – visually capture and share all of the known blemishes up front.

Focus

Is the picture of the guitar you have just taken in focus?

  • If yes, proceed to the next section.
  • If no, are you Annie Leibovitz?
    • If yes, then you probably have a good reason for taking the picture.  Carry on.
    • If no, then delete the photo and re-shoot the picture.

Parts of the instrument to photograph

At minimum, you should take the following shots:

  • Front of guitar – full length, head to toe
  • Back of guitar – full length, head to toe

And give serious consideration to adding these as well:

  • Front of body – close up
  • Back of body – close up
  • Front of neck/fretboard – medium or close up
  • Back of neck – medium or close up
  • Front of head stock – close up
  • Back of head stock – close up

Angles

Shooting straight on is the safest approach.  There is room for experimentation here, but if you review your photographs and notice that all of your “experimental” shots are only pointing down (e.g. the camera is pointing at a 45 degree angle from above the instrument), or only pointing up, then you should probably mix up the approach.

Example – Straight On

IMG_3355

Example – Down

IMG_3379

These are just some of the most obvious suggestions for how to photograph guitars.  For more detailed and expert advice on photographing guitars, here are some additional resources:

Gary’s Classic Guitars – https://www.garysguitars.com/advanced-techniques-photographing-vintage-guitars

Digital Photography Review – https://www.dpreview.com/forums/thread/3860366

Annie Leibovitz’s Masterclass – https://www.masterclass.com/classes/annie-leibovitz-teaches-photography